Select Case studies
BalenciagA NYFW Activation
Through Independent Consultancy
Photo Shot By Serafina Valentine.
NYFW Activation Coverage: Captured Balenciaga’s in-house embroidery activation at its SoHo flagship during New York Fashion Week, documenting the live customization experience and guest interactions.
UGC & Influencer-Style Content: Filmed immersive, social-first footage that brought viewers into the event through experiential storytelling.
Professional Camera Production: Combined mobile capture with professional camera footage to create a versatile collection of assets.
Brand Experience & Craftsmanship: Highlighted the embroidery process and personalized pieces, translating an in-store experience into digital content.
Purple
Through Independent Consultancy
Sold-Out Event Execution: Conceptualized and executed a high-impact collaboration event alongside Purple Corporate in Utah at the Shrewsbury, New Jersey location, driving a sold-out turnout.
Multi-Channel PR & Content Strategy: Spearheaded local press coverage in community newspapers, launched a 3-part podcast series with local podcasters, managed local influencers, and executed an integrated social media and email marketing strategy to maximize brand visibility.
End-to-End Campaign Management: Managed full-lifecycle project logistics by directing graphic designers for promotional flyers and digital assets and coordinating collaborations between brands such as OLLY.
Cross-Functional Creative Leadership: Oversaw cross-brand collaboration and creative alignment, translating both Purple Mattress and Olly’s brand identities into cohesive, platform-specific promotional materials and experiential touchpoints.
Carmine’s
Through Start Monday Media
Photo Shot By Serafina Valentine.
941% Surge: Engineered a 941% surge in monthly account viewership (generating over 1.2M views in 30 days) for Carmine’s NYC by conceptualizing, art-directing, and executing a high-impact NYC Marathon "carbo-loading" campaign.
High-Impact Collaboration & Production: Personally conceptualized, filmed, edited, and produced Tompkins Square Bagels collaboration's highest-performing piece of organic content.
End-to-End Account Management: Oversee full-lifecycle social strategy for the premier hospitality account, directing monthly content calendars, shot lists, on-site creative production, influencer talent coordination, and advanced performance reporting.
Cross-Functional Creative Leadership: Manage on-set photographers, videographers, and creators during high-volume restaurant shoots, translating the iconic Carmine's family-style brand identity into platform-specific, social-first video assets.
Band Of Tammy Lee
Through Independent Consultancy
Leveraged trend-driven content creation to achieve over 11.2 million views on a single video.
Photo shot by Serafina Valentine.
Creative Direction & Visual Production: Oversaw the planning and execution of art direction and editorial photoshoots, managing creative teams to deliver cohesive, on-brand visual assets for media and retail.
Top-Tier Press & Media Relations: Strategized and executed targeted PR campaigns, editorial placements in premier global publications including Vogue and Harper’s Bazaar.
Fashion Week Production: Orchestrated end-to-end event logistics for high-stakes runway shows year after year, ensuring seamless execution from concept to final walk.
Influencer & VIP Relations: Managed guest lists and coordinated outreach for top-tier influencers, editors, and industry VIPs, driving maximum brand visibility, event attendance, and digital engagement.
Merrill Lynch
Through Independent Consultancy
Photo Shot By Serafina Valentine.
Content Creation & Account Management: Created and managed photo and video content for 50+ financial advisors across the East Coast, developing social-first assets that strengthened personal brands while aligning with corporate marketing standards and compliance requirements.
Multi-Location Regional Support: Scaled digital branding initiatives across numerous advisor branches throughout the Tri-State area, ensuring consistent execution while adhering strictly to corporate standards and financial compliance regulations.
LinkedIn & Personal Brand Strategy: Consulted with individual advisors and regional teams on LinkedIn and Instagram strategy, helping transform industry expertise into professional content that built credibility and audience trust.
Corporate Advisor Consulting & Strategy: Partnered directly with corporate management to advise high-performing financial advisors, including Forbes-recognized professionals, to elevate their digital presence through customized content strategies and ongoing social media support.
The Kaga Academy
Through In-House
In-House Social Media Strategy & Process: Built the medical spa’s inaugural in-house social media framework by establishing end-to-end content workflows and guidelines.
Strategic Brand Partnerships: Partnered directly with premier aesthetics manufacturers like Sciton to co-develop high-impact co-marketing campaigns and co-branded educational content.
Lifecycle Email Marketing: Designed and executed targeted email marketing campaigns to educate patients on advanced aesthetic treatments and drive recurring revenue.
National Conference & Event Presentations: Developed high-level presentation decks and visual materials for industry conferences across the U.S., translating complex clinical procedures into compelling visual stories for national audiences.
Summertime Surf
Through Independent Consultancy
High-Scale Lead Generation & Paid Ads: Engineered paid advertising campaigns that generated 1,000+ qualified leads in 30 days, establishing scalable ad workflows and conversion funnels to maximize ROI and lower acquisition costs.
Paid Advertising Infrastructure: Built end-to-end paid campaign systems from the ground up, setting up retargeting funnels, audience segmentation, and automated lead capture workflows to drive predictable growth.
Social Media Strategy & Advisory: Advised leadership on overarching organic and paid social strategy, aligning brand messaging across platforms to boost community engagement and brand awareness.
Executive & CEO Advisory: Partnered directly with company CEOs and founders to align digital marketing initiatives with high-level business targets and long-term revenue goals.