Select Case studies
Purple
Through Independent Consultancy
Sold-Out Event Execution: Conceptualized and executed a high-impact collaboration event alongside Purple Corporate in Utah at the Shrewsbury, New Jersey location, driving a sold-out turnout.
Multi-Channel PR & Content Strategy: Spearheaded local press coverage in community newspapers, launched a 3-part podcast series with local podcasters, managed local influencers, and executed an integrated social media and email marketing strategy to maximize brand visibility.
End-to-End Campaign Management: Managed full-lifecycle project logistics by directing graphic designers for promotional flyers and digital assets and coordinating collaborations between brands such as OLLY.
Cross-Functional Creative Leadership: Oversaw cross-brand collaboration and creative alignment, translating both Purple Mattress and Olly’s brand identities into cohesive, platform-specific promotional materials and experiential touchpoints.
Carmine’s
Through Start Monday Media
Photo Shot By Serafina Valentine.
941% Surge: Engineered a 941% surge in monthly account viewership (generating over 1.2M views in 30 days) for Carmine’s NYC by conceptualizing, art-directing, and executing a high-impact NYC Marathon "carbo-loading" campaign.
High-Impact Collaboration & Production: Personally conceptualized, filmed, edited, and produced Tompkins Square Bagels collaboration's highest-performing piece of organic content.
End-to-End Account Management: Oversee full-lifecycle social strategy for the premier hospitality account, directing monthly content calendars, shot lists, on-site creative production, influencer talent coordination, and advanced performance reporting.
Cross-Functional Creative Leadership: Manage on-set photographers, videographers, and creators during high-volume restaurant shoots, translating the iconic Carmine's family-style brand identity into platform-specific, social-first video assets.
Merrill Lynch
Through Independent Consultancy
Photo Shot By Serafina Valentine.
Content Creation & Account Management: Created and managed photo and video content for 50+ financial advisors across the East Coast, developing social-first assets that strengthened personal brands while aligning with corporate marketing standards and compliance requirements.
Multi-Location Regional Support: Scaled digital branding initiatives across numerous advisor branches throughout the Tri-State area, ensuring consistent execution while adhering strictly to corporate standards and financial compliance regulations.
LinkedIn & Personal Brand Strategy: Consulted with individual advisors and regional teams on LinkedIn and Instagram strategy, helping transform industry expertise into professional content that built credibility and audience trust.
Corporate Advisor Consulting & Strategy: Partnered directly with corporate management to advise high-performing financial advisors, including Forbes-recognized professionals, to elevate their digital presence through customized content strategies and ongoing social media support.
Summertime Surf
Through Independent Consultancy
High-Scale Lead Generation & Paid Ads: Engineered paid advertising campaigns that generated 1,000+ qualified leads in 30 days, establishing scalable ad workflows and conversion funnels to maximize ROI and lower acquisition costs.
Paid Advertising Infrastructure: Built end-to-end paid campaign systems from the ground up, setting up retargeting funnels, audience segmentation, and automated lead capture workflows to drive predictable growth.
Social Media Strategy & Advisory: Advised leadership on overarching organic and paid social strategy, aligning brand messaging across platforms to boost community engagement and brand awareness.
Executive & CEO Advisory: Partnered directly with company CEOs and founders to align digital marketing initiatives with high-level business targets and long-term revenue goals.
The Kaga Academy
Through In-House
In-House Social Media Strategy & Process: Built the medical spa’s inaugural in-house social media framework by establishing end-to-end content workflows and guidelines.
Strategic Brand Partnerships: Partnered directly with premier aesthetics manufacturers like Sciton to co-develop high-impact co-marketing campaigns and co-branded educational content.
Lifecycle Email Marketing: Designed and executed targeted email marketing campaigns to educate patients on advanced aesthetic treatments and drive recurring revenue.
National Conference & Event Presentations: Developed high-level presentation decks and visual materials for industry conferences across the U.S., translating complex clinical procedures into compelling visual stories for national audiences.
Band Of Tammy Lee
Through Independent Consultancy
Leveraged trend-driven content creation to achieve over 11.2 million views on a single video.
Photo shot by Serafina Valentine.
Creative Direction & Visual Production: Oversaw the planning and execution of art direction and editorial photoshoots, managing creative teams to deliver cohesive, on-brand visual assets for media and retail.
Top-Tier Press & Media Relations: Strategized and executed targeted PR campaigns, editorial placements in premier global publications including Vogue and Harper’s Bazaar.
Fashion Week Production: Orchestrated end-to-end event logistics for high-stakes runway shows year after year, ensuring seamless execution from concept to final walk.
Influencer & VIP Relations: Managed guest lists and coordinated outreach for top-tier influencers, editors, and industry VIPs, driving maximum brand visibility, event attendance, and digital engagement.