My career has been driven by an inherent, lifelong passion for aesthetic expression and storytelling. It began in my youth, when early art accolades and a specialized design education first shaped my creative lens. This foundational mastery has heavily informed my eight-year trajectory within the luxury, hospitality, fashion and wellness brands.

Today, as the Director of Social Media at Start Monday Media, I serve as a strategic partner to CEOs. My work centers on converting cultural trends and consumer data into high-converting digital strategies and establishing the operational frameworks required to sustain high-volume growth. Balancing executive vision with hands-on execution, my role spans the full production lifecycle: I direct cross-functional creative teams, oversee end-to-end content production, personally film and produce high-impact visual assets, manage multi-channel publishing schedules, coordinate influencer partnerships, and orchestrate live activations and events.

This trajectory was preceded by the successful launch and scale of my own six-figure independent consulting practice, an experience that deeply solidified my expertise in operational efficiency, revenue generation, content execution, and trend forecasting.

For me, an exceptional digital narrative requires a perfect harmony between aesthetic integrity and operational discipline. By anchoring full-funnel content production in data, I establish scalable brand guidelines that amplify visibility while aligning creative output with corporate objectives.