Purple Mattress
Summary
Purple sought to create a locally relevant brand experience that would build awareness and reach new audiences beyond the traditional retail environment. I spearheaded the activation from concept through execution, developing a wellness-focused experience designed to generate meaningful engagement and extend the brand’s reach across influencer, social, PR + partnership channels.
Platforms
Instagram
TikTok
Google Workspace
Adobe Creative Suite
Luma
Roles
Event Concept & Strategy
Creative Direction
Event Production
Influencer Marketing
Social Media Strategy
Deliverables
Influencer & Social Content
Local PR & Media Outreach
Custom Branded Giveaways
Podcast Features
Event Photo & Video
Influencers @cristinageorgia85 & @liliaeffect
Challenge(s)
Serafina’s Approach
Purple wanted to create a localized marketing initiative that would generate brand awareness and reach new audiences.
The goal was not simply to host an event, but to create a culturally relevant brand moment that extended Purple’s presence across influencer and social channels.
Rather than treating the activation as a traditional retail event, my focus was on connecting Purple’s core message around better sleep to a broader conversation around wellness and personal growth.
I developed the concept from the ground up, leading the creative direction, event strategy, influencer outreach, PR opportunities and branded experiences. The approach transformed a single event into a multi-channel brand moment designed to generate content and lasting visibility.
Results & Impact